Toba, Japan – Insights like this come from vast experience with intricate global marketing programs. For the Blue Planet Run Foundation, ignition shepherded early brand development and marketing strategy, and secured Dow as the title sponsor. Then we took the event around the world. Running nonstop, 22 athletes relayed more than 15,000 miles across 16 countries over 95 days to raise awareness for safe drinking water, one step at a time.

2007 Diamond Award: Best Multinational Campaign: Public Service