In 2006 with the help of Coca-Cola, the actual FIFA World Cup™ trophy went on its first-ever 29-nation global tour. One company was trusted to handle the scheduling, logistics, promotion, communications and activation of this international icon: ignition.

More than half-a-billion people enjoyed the Tour thanks to the power of media integration, with more than 200,000 consuers, key  customers, journalists, Coca-Cola bottlers and employees seeing the Tour live.

2006 FM&BE Award:  Most Effective Brand Strategy