The Fusion Flash Concerts, a collaboration between Ford and Sony Pictures Digital, featured several of the most talented, intriguing rock and hip hop artists in an unprecedented, interactive music experience.  ignition street teams created pre- concert buzz for these free, unannounced-until- the-last-minute concerts performed in secret locations around the country.  From venue design to activation management, we produced 10 spontaneous concert events that challenged music lovers to break free from their day-to-day reality.
2006 EX Award:  Best Proprietary Property (Consumer)