As an integral partner in Live Earth, ignition directed all sponsorship activation at each concert, managing a network of local experts to ensure full sponsorship integration while adhering to LE’s stringent green guidelines. We also created and led the massively successful online grassroots initiative, Friends of Live Earth, which empowered people around the world to support LE’s universal eco-friendly messages, resulting in more than 10,000 organized events in 132 countries.