When we began, New Year’s Eve wasn’t even on the table. By the time we finished, we had created, produced and promoted five simulcast Nokia-sponsored concerts around the world – all on the one night of the year that everyone on the planet celebrates. 24 acts including Black Eyed Peas, John Legend, Nelly Furtado and Sugababes helped ignition spread the Nokia brand to 175 countries and more than 330 million live viewers.
2007 Event Awards: Best Outdoor/Public Event
2007 Media & Marketing Awards: Best Digital Campaign
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