In more than 40 nations, millions of people have lined the streets to welcome the Olympic Torch Relay to their hometowns. Since 1996, Coca-Cola has chosen only ignition to activate its sponsorship of this unique event and create an  authentic Olympic experience. Through Torchbearer nominations, cause marketing programs, music, premiums and custom vehicles, we deliver Coca-Cola refreshment and turn community byways into rolling street parties.

2005 Gold EX Award: Best Activation of a Sports Sponsorship